Google's announced end to third-party cookie tracking as well is revolutionizing the world of digital advertising.
First-party data are becoming increasingly valuable in an audience management strategy.
Collect and integrate data from multiple sources to create highly profiled, high-performing audiences.
Create your Audience Seed
Identify your source audience by collecting data from users who visit your properties.
Analyze the characteristics of your Audience
Detectthe key characteristics of your source audience.
Findmore prospects through the Audience Builder feature that also allows you to create new target audiences.Specifically, the platform allows you to expand your audience:
It is the multi-channel Ad Server that allows you tomanage customized campaigns and deliver cross-platform content, reaching your users with advertising messages in line with content and interests.
It enables you to:
Accessing and analyzing data has never been easier.
Data Lake is an analysis tool and resource, as well as a working method, that simplifies and enhances both the management and analysis of Big Data, collecting it from diverse sources and keeping it in its native format.
Create Customized Customer Experiences
for Your Users.
Discover the full potential of a Marketing Operating System.Discover Blendee
Some Articles That Might Interest You