Give more value to your content
Implement semantic targeting and open the door to contextual advertising.
Artificial Intelligence and Machine Learning enable you to enhance your content by classifying it even more effectively in order to deliver increasingly relevant advertising messages.
Automatically enrich the tagging of your editorial content, including video, in order to better categorise it.
Contextual advertising, in fact, takes into account the classification of content to deliver more relevant messages.
You can leverage standard taxonomies, IAB first- and second-level taxonomies, those IPTC Media Topic and SustainableDevelopment Goals (SDGs).
Create vertical audiences by virtue of a specific content, analyse them and use them for your retargeting campaigns.
Extract keywords and key concepts from your content to refine your content recommendation as well.
In addition to the standard features that return a text's classification in real time, you can implement the Advanced API feature that allows you to perform in-depth text analysis, extract lemmas and keywords, and create correlations in order to classify your content more precisely.
Contextual Advertising-related features offer countless benefits:
Create Personalised Customer Experiences
for Your Users.
Discover the full potential of our Marketing Operating System.
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