Demanding, selective, autonomous, aware, less and less loyal to the brand: today's consumer is often looking for experiences to live rather than just products to buy. Technological innovation has also contributed to making the customer journey increasingly complex and fragmented, multiplying the opportunities and ways of interacting with the brand.
Hence the growing need for companies and brands to implement omnichannel strategies aimed at enhancing the user's customer experience in every physical and digital touchpoint.
Master data, browsing behaviors, buying habits and preferences: harness the power of Blendee and with the support of our team discover how to better profile and segment your audience increasing its value over time: machine learning and artificial intelligence will allow you to understand behaviors and discover rewarding solicitations for each individual user.Learn about Blendee's evolved segmentation ➝
From profiling and segmenting users to personalizing their experience: trust the experience of the Blendee team and choose the most effective and high-performing activities for your marketing automation strategy. The platform offers numerous features and tools that, when integrated, will allow you to engage your users, ring up your visitors by automating every interaction in every different communication channel.Create a valuable customer experience ➝
Recognize your customers even when they visit your store and offer them a consistent experience between the digital world and physical reality. This is where the success of a true omnichannel strategy lies. Due to its nature as a Customer Data Platform, Blendee allows you to collect data about your users and customers in a single environment and at single customer view levels. With the help of our team, you can discover how to leverage all available channels to reengage your consumers and, in turn, measure
the contribution of eCommerce to the growth of your offline sales.