TV and the Internet converge: smart TVs are where the Web and TV meet. Information and data about users can be collected and used to deliver personalized ads based on interests and TV programs watched.
La nostra soluzione si appoggia sulla tecnologia di Audience Platform. Audience Platform restitutisce in tempo reale i dati dell’erogazione degli spot. Una dashboard intuitiva ti permette di misurare in tempo reale l’efficacia delle campagne erogate su target audience ben definiti grazie ai report avanzati.
We can integrate data from set-top boxes, SmartTVs, set-top-boxes and connected devices. But that's not all! We also integrate information from other sources, such as CRM or market research.
Whatever your business goal is, we help you find the best strategy to achieve it through data and always with respect for privacy and transparency of information.
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