Blendee is a Real CDP™

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What is a CDP?

A Customer Data Platform (CDP) is a software solution designed to collect, organize, and centralize customer data from multiple sources into a single, unified database.
This enables companies to create detailed customer profiles that can be used for marketing, customer service, and other business purposes.
A CDP provides a comprehensive, 360-degree view of customers, helping companies better understand their behaviors and preferences.

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Blendee M.O.S. is a real CDP.

What is a CDP used for?

A CDP is used for various purposes, including:

  • Personalization of Marketing Campaigns: Develop customized marketing campaigns based on detailed customer data.
  • Customer Service Improvement: Provide customer service operators with comprehensive customer information to respond more effectively to customer inquiries.
  • Data Integration: Aggregate customer data from various sources into one centralized platform.

What is the RealCDP™

RealCDP™ is a certification program administered by the CDP Institute. It defines a set of features that a Customer Data Platform must possess to meet user expectations.

The goal of this certification is to reduce confusion among buyers about which systems to consider. Vendors receive the RealCDP badge after passing a thorough audit conducted by an independent authority.

Blendee M.O.S. is a real CDP.
Blendee M.O.S. is a real CDP.

CDP Institute

The CDP Institute is an organization that sets standards and best practices for Customer Data Platforms (CDPs).

It offers certifications, educational resources and support to help companies make the best use of customer data, improving their effectiveness in marketing and operations.

Blendee is a Real CDP, the only one in italy and the first in Europe to have achieved the prestigious recognition.

this allows us to say that we are the only cdp with proprietary technology to stand out in a market that is very competitive right now but does not always have a unique, proprietary solution.

The functions that Blendee's cdp can count are.

Shared CDP features

Accept all sources, Retain all details, Persistent data, Unified profiles, Manage PII, External access, Export segments

Distinguishing features

Data management:

Schema-free data load, Real-time data load, Client-built data load, End-user data load

Identity management:

Persistent ID, Deterministic Matching.

Web site:

Tag website, cookie management

Business to business:

Data at the account level

Analytics:

Segmentation of end users

Campaigns:

Dynamic content, Real-time messaging, Multi-step campaigns, Multichannel campaigns

Create Customized Customer Experiences
for Your Users.

Discover the full potential of a Marketing Operating System.

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