A Customer Data Platform (CDP) is a software solution designed to collect, organise, and centralise customer data from multiple sources into a single, unified database.
This enables companies to create detailed customer profiles that can be used for marketing, customer service, and other business purposes.
A CDP provides a comprehensive, 360-degree view of customers, helping companies better understand their behaviours and preferences.
A CDP is used for various purposes, including:
RealCDP™ is a certification program administered by the CDP Institute. It defines a set of features that a Customer Data Platform must possess to meet user expectations.
The goal of this certification is to reduce confusion among buyers about which systems to consider. Vendors receive the RealCDP badge after passing a thorough audit conducted by an independent authority.
The CDP Institute is an organisation that sets standards and best practices for Customer Data Platforms (CDPs).
It offers certifications, educational resources and support to help companies make the best use of customer data, improving their effectiveness in marketing and operations.
Blendee is a Real CDP, the only one in italy and the first in Europe to have achieved the prestigious recognition.
This allows us to say that we are the only CDP with proprietary technology to stand out in a market that is very competitive right now but does not always have a unique, proprietary solution.
Accept all sources, Retain all details, Persistent data, Unified profiles, Manage PII, External access, Export segments
Schema-free data load, Real-time data load, Client-built data load, End-user data load
Persistent ID, Deterministic Matching.
Tag website, cookie management
Data at the account level
Dynamic content, Real-time messaging, Multi-step campaigns, Multichannel campaigns
Create Personalised Customer Experiences
for Your Users.
Discover the full potential of our Marketing Operating System.
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