Big Data and User Segmentation
Data and information on each individual user collected from multiple channels in a single repository, a real plus to create winning marketing personalisation strategies.
From the automatic segmentation of the audience to the personalisation of the navigation and purchase experience of users and customers, up to the optimisation of their customer journey: none of this would be possible without a significant amount of data and information that would allow an analysis of the behaviour of our target audience. In fact, it is on these that artificial intelligence expresses its full potential: machine learning and predictive capabilities allow us to predict very accurately what the rewarding behaviours or stimuli will be for each individual user belonging to each segment.
Thanks to a sophisticated tracking system, Blendee is able to collect data and information from multiple channels, which not only includes digital properties but also covers offline channels such as ERPs, CRMs, loyalty programs, checkout systems, etc.
This data is collected and normalised at the individual user level and, fed to artificial intelligence and machine learning algorithms, becomes a real asset for effective marketing strategies.
From demographic characteristics, to past and present browsing and purchasing behaviour to interests:Blendee offers a sophisticated dynamic profiling and segmentation system.
Thanks to various criteria, it is thus possible to create clusters and segments that can be updated in real time. Know your audience better and create effective marketing personalisation, ringing and retention strategies for your customers.
Collecting and analysing information on users' behaviours and desires in order to anticipate their future needs and desires: a predictive marketing strategy allows you to show your potential customers potentially interesting products and services, stimulating in them the desire to buy. It is to all intents and purposes a data driven marketing strategy that finds in big data and artificial intelligence two powerful allies.
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