Big Data and User Segmentation | Blendee Marketing Automation

Data Integration

With Audience Platform you can collect data and information about your users from multiple channels, managing them in one environment.

Integration and normalisation of data from multiple sources following the ingestion model best suited to your business.
Enrichment of information about anonymous users with an artificial intelligence engine to field predictive models.
Custom tracking via a proprietary Tag Manager that allows you to create and update all necessary campaign tags directly from the platform.

With Audience Platform you can act in real time on the composition of your audience always with complete respect for privacy.

Creation of personalised and updated real-time audi ences from a starting audience seed that can be expanded by searching for users with similar characteristics or behaviours either automatically or manually.
The data processed in Audience Platform have a "reliability index" depending on the source from which they come, and through various factors the socio-demographic characteristics of users and their preferences are determined based on.
Activation of audiences on multiple channels through integration with numerous external platforms and CTV.

Put data at the centre of your strategy and create even more effective marketing campaigns across all channels.

Personalisation and integration:
Audience Platform is a ready-to-use, stable and secure platform that can adapt to your business goals and market changes with maximum flexibility. You have our know-how and state-of-the-art technology at your disposal, ready to integrate AI algorithms.
Your time is precious
‍You can work on the entire process from one simple and intuitive interface. The harmonious and intuitive layout allows smooth and autonomous use of the platform, compatible with all digital touchpoints and integrable with any data source.
You can always count on us
‍Our support theme is present, available and fast. It accompanies you throughout the collaboration process, up to offering advice, where required, directly to the end customer.