Give even more value to your data!
Audience Platform puts all your user data at your fingertips
for winning omnichannel and data-driven marketing strategies.
Audience Platform collects, integrates and processes first- and third-party data from multiple sources and channels, both online and offline with full respect for privacy.
Create profiled target audiences and reach the right audiences for your campaigns:
with Audience Platform you can act in real time on the composition of your segments, expand them and synchronise them with multiple external platforms.
ALWAYS BETTER RESULTS IN TIME
Using artificial intelligence algorithms, Audience Platform analyses user behaviour, browsing habits and socio-demographic data, as well as purchase propensity and spending ability.
Natural Language Processing (NLP) deduces the user's interest from the page content. All this allows for content that is consistent with his behaviour and appropriate to the publisher's business goals.
Audience Platform integrates user data, both anonymous and known, from all other platforms.
Increases the knowledge of anonymous users by having access to quality, clean and enriched data. Enhances the end-user experience by tailoring the message to their interest.
Audience Platform is a multichannel technology. The audiences you create can be activated on external platforms as targets for your campaigns.
Study and optimise a personalised strategy based on user behaviour analysis, achieving higher and higher ROIs.
Monitor, measure and improve your campaign audiences with advanced reporting.
Always keep ownership of your data: all processes are carried out in complete security and transparency.
We take care of the confidentiality of all your information!
Change the rules of traditional commercials and discover a new way of advertising: harness the power of Big Data and Artificial Intelligence to deliver personalised ads.
Create Personalised Customer Experiences
for Your Users.
Discover the full potential of our Marketing Operating System.
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