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Blendee is a platform designed to improve your KPIs because it creates unique and personalised experiences for your users. With Blendee you can:
All this naturally brings the following advantages:
Through Blendee you can monitor many metrics in real time including:
Blendee is a different platform for 3 main reasons
Not enough for you? Delve deeper into each of these points below. Natively omnichannel. Blendee has a horizontal approach. This means that the segmentation and personalisation engine can be shared across all communication channels (website, social, email, store, customer care, etc.). The benefit of this is the ability to share strategies and decisions even among multiple departments (marketing, communication, customer service, retail) in a completely automatic way by simply defining rules for each channel.This approach is substantially different from many solutions that are instead focused on, for example, just personalising the website or just personalising email communication. Blendee interacts in real time with each user regardless of the channel, and this allows for a personalised and consistent experience throughout the customer journey, even offline for example in customer service or point of sale. Blendee has a feature called experience manager that allows you to design personalised experiences by making all channels interact. Dynamic segmentation, on all data, in real time based on the lifecycle. To get a complete view on the consumer you need to take into account all available data by updating it in real time. Blendee does not only personalise the offer based on the user's browsing, but taking into account the entire history and contextual variables. It segments for this in a comprehensive way by identifying the user's status at that exact moment: for example, if he is at risk (because he has not purchased for a long time), if he is waiting (abandoning pages or cart), if he is hero (buying many products and frequently). Artificial Intelligence and Predictive Marketing. Blendee works on all available data from all sources and constantly learns to refine its knowledge of users. Blendee 's artificial intelligence contains 12 algorithms that can group people based on similar profile and/or behaviour. The machine learning system constantly learns from the audience and all the information concurs to anticipate the next move. As the user interacts with Blendee, the platform reconnects the similarity information and proposes what it considers to be the winning product for sale. In addition, it can independently determine which channel to do so on based on the user's customer journey.
Certainly. We offer our professionalism to help you achieve your goals. Included in the contract is a package of support hours to get your project started and train you on using the platform. Our clients are then given access to Blendee Academy, a series of free training appointments on the platform and marketing automation strategies to stay up-to-date on the innovations in our world. Last but not least if you follow our social profiles, our blog or subscribe to our newsletter you will receive a series of interesting content to read and download to stay up-to-date on these topics.
Sure, Blendee is structured to handle: infinite websites (among which you can share segmentations) and infinite catalogues (characterised by different languages and currencies)
Of course. We can automate learning processes so that our algorithms recognise Business Users and offer different products and communications. Also, the automatic systems will be differentiated so that they don't "clash" with any consumer catalogues.
No, once you install Blendee, you will be able to manage the personalisations, directly from the dashboard that will be provided. Nothing could be simpler!
Blendee has an original approach in this aspect as well: the learning engine will also learn from your history right away.
In fact, we have developed a process that allows us to train our learning algorithms through artificial intelligence so that right from the start you can benefit from a good level of personalisation.
This will speed up the process that would usually take several months.
In addition to this, our technology allows us to offer a marketing intelligence and marketing automation platform as refined as Blendee even to those who do not have large volumes, understood as monthly page views or a user base that is not too large.
No, it's very simple. The plugin installation is fast and the structure of the dashboard is designed to make the actions to be done and the metrics to be monitored clear and visible.
Absolutely not! Blendee scripts do not create problems (unlike other platforms partially developed with server-side functionality). Our algorithms are invoked through JavaScript asynchronously and "exist" within an isolated "Blendee" object. Precisely because of this, they do not give any problems or slowdowns and look like this (quite similar to the famous Google Analytics scripts): Personalised namespaces: in some cases, some of our clients who wish for various reasons to "keep" the provider of their intelligence technology secret, have asked us to personalise the "namespace" as well so as to have within their website scripts that do not contain Blendee.com but nometuosito. ext.
Integration is feasible and without too much effort.To date, about 40 percent of our customers are using Custom or Proprietary platforms.All you need to do is follow the "Blendee How to" technical manual we provide to integrate Blendee and in no time you will be ready.
Affirmative! Blendee is currently able to support over twenty of the most popular e-commerce platforms. Thanks to the available integrations and plugins (link), customers can safely continue working with their own systems without changing the way they work. Blendee is compatible with every e-commerce and, as mentioned in the previous point, is easily installed!
The ease of installation and use is one of the strengths of Blendee. You only need to insert some javascripts that we will send you by email or install our plugins, ready for the main platforms on the market (see here our already active integrations).It takes only a few minutes to activate Blendee.
Absolutely: we offer a system to personalise the search box inside e-commerce so that it shows suggested products and categories even before the user presses the search button!
But we do not limit ourselves to this: we are also able to personalise "Listing Pages," that is, pages with product listings: whether they are category pages, brand pages, tag pages, or search output, this in order to offer a truly comprehensive and structured level of Marketing Intelligence.
Certainly, our "experimentation" functions feature an "A/B/X ready go" model: this means that it will be possible to experiment with more than two combinations at the same time.
It is also possible to establish the winning mode (winning content) so that the creativity that performs best at the conclusion of the test is "promoted" as the primary creativity and can go on to generate results.
Of course, Blendee is a solution designed precisely for total retail.You can finally show your stores how digital channels are not "their main competitor" but actually an important ally even in generating "drive to store" business. Our system can be integrated with checkout systems. The sales assistant, once the user is identified, can view the type of active offers, likes and dislikes, and guide the interaction already knowing what has happened on ecommerce and other channels.
Yes, we confirm, Blendee offers discount code management in both manual and automated ways. That is, you can add or edit a discount code at any time directly from the Blendee platform. If your couponing strategy instead involves dynamic coupon creation and perhaps custom coupons tied to individual users or products, we offer an integration api system so we can synchronise with your CMS.
Absolutely. With Blendee's intelligence, all support and customer care activities will be facilitated and contribute to business by proposing products, discount codes and promotions without wasting time. Blendee can show call center operators proposals already approved by the marketing department taking into account the user's profile. Support via chat, sms, phone, email you can choose the medium you prefer to make re-engagment more effective for your customers.
Our recommendations are calculated and generated in real time when the user opens (on open) the newsletter or other e-mail that we sent. Based on historical information about the user (products displayed, previous clicks, purchases, etc.), we are able to offer the most relevant products to each user, in a personalised and unique way!
Yes, one of Blendee's strengths lies in the very high level of automation. We manage to date over 200 types of triggers on all channels from email to social. Thanks to our "experience manager" feature you can design different processes for each user segment, creating personalised paths for each one. Blendee will independently determine based on the outcomes of interactions whether to activate planned triggers.
Certainly. Personalisations related to Blendee's recomandation engine can be integrated into any HTML newsletter.Through a few steps, and thanks to simple and intuitive interface, in this way, each recipient can be communicated the best products based on his profile and buying habits, in a personal and unique way. If you already have a referral ESP, we can integrate seamlessly.
Blendee allows you to personalise products and messages on a per-user basis (everyone will see different things based on their profile/segment) across all channels: slide shows on your site, banners, pop ups, emails, sms, facebook ads, push notifications, telegram, adwords, etc.Not only can you offer your customer service and point-of-sale channels the opportunity to personalise their communication as well.
At the highest level! In fact, Blendee offers two personalisation modes:the first "simplified" by an editor, which allows even those who do not have technical knowledge (html, css, meta programming) to be able to use and customise the templates provided by Blendee,the second "advanced" through which you can rewrite and modify at will every element managed through Blendee.You will find there all the native style classes of your e-commerce site, so that you can reuse them without having to write additional code. You can personalise the structure of the template, its html and thanks to the meta language offered by Blendee you can insert variables, return product loops etc.
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