Audience Analytics

Find out who your users are and what their value is.

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It all begins with the In-depth Knowledge of Your Consumers

Thanks to a sophisticated tracking system, Blendee is able to collect a great deal of information about your users, even anonymous ones, from different data collection sources, both online and offline.
The platform will then allow you to understand and predict which segments are the most valuable, allowing you to create for each of them, acustomized browsing and reengagement experience that will increase their value over time.

Blendee | deco
Blendee | audience platform publisher

Big Data System

All the data collected from the different online and offline sources, once normalized, converge into a Big Data system that acts as a unique collector of the multiple data related to your consumers.
This data provides a solid basis for analyzing the behavior of your target audience and creating personalized marketing experiences.

Different Sources of Data Origins

Blendee can collect and track data from not only your website and user interactions with your digital properties but can also leverage data generated by offline systems such as, for example, checkout systems, loyalty programs, CRM, ERP.

Blendee | lead generation and marketing automation
Blendee | marketing automation platform lead generation software


Segments are one of the main elements on which artificial intelligence expresses its full potential.
Machine Learning and predictive ability will allow to analyze and anticipate in a very accurate way the behaviors or the rewarding solicitations for each user belonging to each segment.

Custom Dashboards

Collecting data is useless if the consultation is not simple and functional for our type of business. Being able to keep track of key KPIs immediately, effortlessly, is critical.
Blendee dashboards are customizable so they reflect your specific needs and will allow you to keep track of key indicators at all times.
Find out which audiences are contributing the most to your results and which customizations are generating real value.

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Blendee | automation marketing
Blendee | Audience Management Platform

Profiling and Segmentation

The focus of your marketing activities, digital and otherwise, must be centered on your consumers.
With Blendee's evolved segmentation, you will be able to use demographic, past and present behavior characteristics and understand the stage users are in within the Customer Lifecycle, tracking their behavior both online and offline.
These dynamic segments, updated in real time, will allow you to get to know your users better, building dedicated experiences for them.

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Experience Manager

With Blendee's Experience Manager, you will have the ability to easily and immediately configure different experiences for each user segment on the different channels at your disposal, being able to keep an eye on the overall experience at all times and understanding which hubs of the experience can bring the most value.

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Blendee | CDP data collection

Create Customized Customer Experiences
for Your Users.

Discover the full potential of a Marketing Operating System.

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