Thanks to a sophisticated tracking system, Blendee is able to collect a great deal of information about your users, even anonymous ones, from different data collection sources, both online and offline.
The platform will then allow you to understand and predict which segments are the most valuable, allowing you to create for each of them, a personalised browsing and reengagement experience that will increase their value over time.
All the data collected from the different online and offline sources, once normalized, converge into a Big Data system that acts as a unique collector of the multiple data related to your consumers.
This data provides a solid basis for analysing the behaviour of your target audience and creating personalised marketing experiences.
Blendee can collect and track data from not only your website and user interactions with your digital properties but can also leverage data generated by offline systems such as, for example, checkout systems, loyalty programs, CRM, ERP.
Segments are one of the main elements on which artificial intelligence expresses its full potential.
Machine Learning and predictive ability will allow to analyse and anticipate in a very accurate way the behaviours or the rewarding solicitations for each user belonging to each segment.
Collecting data is useless if the consultation is not simple and functional for our type of business. Being able to keep track of key KPIs immediately, effortlessly, is critical.
Blendee dashboards are customisable so they reflect your specific needs and will allow you to keep track of key indicators at all times.
Find out which audiences are contributing the most to your results and which customisations are generating real value.
The focus of your marketing activities, digital and otherwise, must be centred on your consumers.
With Blendee's evolved segmentation, you will be able to use demographic, past and present behaviour characteristics and understand the stage users are in within the Customer Lifecycle, tracking their behaviour both online and offline.
These dynamic segments, updated in real time, will allow you to get to know your users better, building dedicated experiences for them.
With Blendee's Experience Manager, you will have the ability to easily and immediately configure different experiences for each user segment on the different channels at your disposal, being able to keep an eye on the overall experience at all times and understanding which hubs of the experience can bring the most value.
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