Blendee is Europe's first Marketing Operating System (M.O.S.) .
The M.O.S . represents the evolution of the traditional AdTech platforms, technology for Advertising and MarTech,
technology for Marketing, effectively creating a new active player in the MadTech market
that encapsulates all the features of both the Adv and Marketing markets.
M.O.S. combines the features of a CDP (Customer Data Platform), an Ad Server, and a DMP (Audience Management Platform).
The combination of these three technologies opens up new opportunities that goes beyond the algebraic sum of the 3 technologies.
A solution, therefore, capable of presiding over and optimising communication to its users, through an omnichannel approach,
that starts from the first impressions following the user in his customer journey until the repurchase through sales channels.
Blendee is the end-to-end solution that allows you to create unique and personalised experiences for each user,
coordinating and adapting your marketing activities across all online and offline channels in real time.
From multichannel advertising campaigns to engagement and retention activities,
you can manage your marketing activities from a single platform, optimising investment and performance.
Collect, integrate and process first- and third-party data from multiple sources and channels, both online and offline (website, dem, mobile apps, CRM) while fully respecting privacy.
Create profiled target audiences and reach the right users with your ADS campaigns. Better performance and ROI optimisation: with Audience Platform you can act in real time on the composition of your segments, expand them by also drawing on the behaviours of your anonymous users.
Synchronise the audiences you create with external platforms and choose the best channel on which to deliver your ads.
Know and recognise users and customers: the sophisticated tracking system allows you to gather a lot of information about your visitors, even if they are anonymous, by collecting data from all your online proporties and offline channels.
Due to its nature as a Customer Data Platform, Blendee allows you to aggregate all information at the individual user level: master information, browsing and purchasing behaviours, and interests can thus be used to profile and segment your users, creating personalised customer experiences for each of them.
Content, messages, products: personalise each visitor's experience within your website or eCommmerce in real time.
Each visitor will have a "tailor-made" browsing and shopping experience, viewing potentially more relevant and interesting messages and products at the most opportune time.
Blendee's artificial intelligence and machine learningalgorithms will learn user behaviours and be able to prompt them in the most appropriate way.
Automate every interaction with your users and customers and send them communications personalised in content and frequency, reaching them on the channels they use most, from social to the website to email or SMS.
You'll be able to deploy effective marketing personalisation strategies by increasing the efficiency and effectiveness of each contact.
Finally, don't miss the opportunity to intercept your customers at the most opportune moment, while they are buying a product or visiting a web page, to provide them with targeted offers and personalised messages.
Give more value to your content through semantic targeting and open the door to contextual advertising.
Artificial Intelligence and Machine Learning allow you to enhance the value of your content by classifying it even more effectively in order to deliver increasingly relevant advertising messages. Give content to audiences: create vertical clusters by virtue of specific content, analyse them and use them for your retargeting campaigns.
Extract keywords and key concepts from your content to refine your content recommendation as well.
The customer journey is increasingly omnichannel and the point of sale is confirmed as a key touchpoint in the buying process: find out how to personalise and create relevant customer exeriences even within your stores.
The power of Blendee, as a Customer Data Platform, and Artificial Intelligence enables you to equip your salespeople with dashboards and tools that can improve their sales performance.
Accurate data and information, and analysis of the behaviour of similar users, will make it easier for them to propose personalised offers and productsi more in line with customer expectations.
Create Personalised Customer Experiences
for Your Users.
Discover the full potential of our Marketing Operating System.
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