Why is Blendee different? What are its strengths compared to other personalisation and marketing automation solutions?

Blendee is a different platform for 3 main reasons

• it is natively omnichannel (online and offline)
• it allows you to segment users starting from their behaviours and using all data sources in real time, creating dynamic clusters based on the user's lifecycle and beyond
• it has a customisation engine driven by artificial intelligence that enables predictive marketing strategies

Not enough for you? Delve deeper into each of these points below. Natively omnichannel. Blendee has a horizontal approach. This means that the segmentation and personalisation engine can be shared across all communication channels (website, social, email, store, customer care, etc.). The benefit of this is the ability to share strategies and decisions even among multiple departments (marketing, communication, customer service, retail) in a completely automatic way by simply defining rules for each channel.This approach is substantially different from many solutions that are instead focused on, for example, just personalising the website or just personalising email communication. Blendee interacts in real time with each user regardless of the channel, and this allows for a personalised and consistent experience throughout the customer journey, even offline for example in customer service or point of sale. Blendee has a feature called experience manager that allows you to design personalised experiences by making all channels interact. Dynamic segmentation, on all data, in real time based on the lifecycle. To get a complete view on the consumer you need to take into account all available data by updating it in real time. Blendee does not only personalise the offer based on the user's browsing, but taking into account the entire history and contextual variables. It segments for this in a comprehensive way by identifying the user's status at that exact moment: for example, if he is at risk (because he has not purchased for a long time), if he is waiting (abandoning pages or cart), if he is hero (buying many products and frequently).  Artificial Intelligence and Predictive Marketing. Blendee works on all available data from all sources and constantly learns to refine its knowledge of users. Blendee 's artificial intelligence contains 12 algorithms that can group people based on similar profile and/or behaviour. The machine learning system constantly learns from the audience and all the information concurs to anticipate the next move. As the user interacts with Blendee, the platform reconnects the similarity information and proposes what it considers to be the winning product for sale. In addition, it can independently determine which channel to do so on based on the user's customer journey.