Do you offer A/B testing functions?

The Marketing Automation and Web Personalisation Glossary

What exactly is meant by the term:

Do you offer A/B testing functions?

DEFINITION

Certainly, our "experimentation" functions feature an "A/B/X ready go" model: this means that it will be possible to experiment with more than two combinations at the same time.

It is also possible to establish the winning mode (winning content) so that the creativity that performs best at the conclusion of the test is "promoted" as the primary creativity and can go on to generate results.