Segment your users, create unique experiences:
enjoy the pleasure of seeing their value grow over time.
Does the focus of your marketing activities, digital and otherwise, want to be centred on your customers?
With Blendee's evolved segmentation, you can use demographic, past and present behaviour characteristics and understand the stage users are in within the Customer Lifecycle, tracking their behaviour both online and offline.
These dynamic segments, updated in real time, will allow you to get to know your users better, building dedicated experiences for them.
The ability to create dynamic segments will allow you to:
Thanks to the presence of advanced reporting, you will be able to understand in real time how users are moving within your website, as well as predict what their behaviour will be in the future.
Blendee follows your visitors throughout their entire lifecycle, from the first anonymous browsing on your site, to the first purchase and beyond, recognising your best customers or users at risk of abandonment.
This will give you a clear picture of the relevance of various segments, from the most numerically significant ones, to the niches that show particular interest in your brand.
Within Blendee you will have the ability to create filters based on the user's lifecycle, their behaviour, the activity they perform in real time as well as their demographic characteristics.
These filters can be mixed together managing to create complex segments that can describe your audience extremely accurately in order to study dedicated experiences for each cluster or segment of users.
Segments are one of the main elements that let artificial intelligence express its full potential.
Machine Learning and predictive ability will allow to analyse and predict in a very accurate way the behaviours or the rewarding solicitations for each user belonging to each segment.
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for Your Users.
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