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The deal goes on to create a unique platform in Italy, a reference player in the domestic market and with international ambitions Milan, June 30, 2023 - From the integration of competencies of Neodata Group and Adabra comes Blendee, a newly conceived Customer Data Platform (CDP), which encompasses within it 3 existing technologies (Adabra, Adagio and Exaudi), leaders respectively in the areas of Customer Data Platform, Ad Server and Audience Platform (DMP).
Continue ➝CRM, CDP, DMP and more: the marketing technology market is in constant turmoil. Faced with post-modern consumers who are increasingly informed, aware, hyper-connected, but also disenchanted and elusive, brands cannot ignore their in-depth knowledge and ability to preside over every stage of their customer journey.
Continue ➝"Customer is the king": recited a famous mantra, now more relevant and true than ever. In the era of customer-centric marketing and the hyper-personalisation of the customer experience, empathy toward the customer becomes essential to meet and overcome new challenges. But how do you empathize with your users first, and your customers second?
Continue ➝A 360-degree view of one's users and customers is for marketers and strategists no longer just a coveted goal, but an unavoidable necessity if one wishes to invest in personalising the customer experience. Indeed, it is here that lies the key to bringing success to one's business in the face of an increasingly demanding, informed customer, capable of moving fluidly between the off-line world and the digital reality.
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