New Marketing Strategies for the Cosmetics and Pharmaceutical Sector
Put the customer at the center of your marketing strategy: learn more about their needs and create personalised offers, thanks to the contribution of marketing automation and artificial intelligence.
Blendee collects all data and information even for anonymous users and records it at the individual user level: knowing your target audience in detail and segmenting them intelligently is the first step to a successful marketing strategy.
Improve your eCommerce performance by offering users the right product at the right time: thanks to Blendee's numerous artificial intelligence algorithms, you can personalise your users' shopping experience.
From personalised product recommendation to message customisation based on user behaviour, Blendee allows you to create unique experiences based on actions taken within the site.
Collect information that will allow you to segment your audience in more detail thanks to additional data regarding purchase behaviour (age, needs). Create custom surveys to get your users' opinions on services and products.
Customise the user experience even off-site: send them targeted communications and implement effective up-selling and cross-selling strategies, rewarding your most loyal customers and re-engaging those who are no longer active.
Optimise the results of your Google ADS campaigns and maximise your advertising investments: with Blendee you can synchronise the audience segments you create and use them for campaigns, showing each one personalised messages.
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