CDP AND MARKETING AUTOMATION FOR THE FASHION INDUSTRY

Style, tastes, sizes: harness the full potential of Blendee's profiling and segmentation, know and recognise each individual user. Machine learning and artificial intelligence will enable you to process data from online and offline channels to create personalised 360° customer experiences.

Just like in the store, customise the shopping experience of your customers or potential customers by showing them the items and accessories that best suit their style. Surprise them with outfit proposals designed ad hoc for their needs and give them the chance to have a preview of the new items in their size.

Offer your users personalised experiences even within the main social networks. Synchronise audiences and improve the performance of your campaigns with messages created specifically for each audience segment.

Involve your users even offline with personalised communications or drive-to-store campaigns showing them the products, offers and news they can find in the nearest store. Use the potential of digital channels to boost your store network.

Cultivate and strengthen the relationship with your users by creating communications personalised in content and frequency. Put in place effective up-selling and cross-selling strategies, send unique offers to your VIP customers or reward your most loyal customers.

Collect useful data and information that allow you to better profile your users (age, style, favorite accessories) difficult to deduce from their browsing behaviour. Show the questions to the audience segments for which you have thought them and at the most appropriate time.