CDP AND MARKETING AUTOMATION FOR SECTOR OTHER

Find out who your users are and learn how to recognise them, even if they are anonymous: thanks to a sophisticated tracking system, Blendee is able to collect a great deal of information even if users choose not to release their data. This is where artificial intelligence expresses its full potential, predicting rewarding behaviours and solicitations for each individual user.

Customer experience even more relevant to each individual user: thanks to Blendee's artificial intelligence algorithms, it is possible to customise product offers within the different sections of one's online shop, activating effective cross-selling and up-selling strategies and improving performance in terms of conversions and number of new customers acquired.

One-to-one communications for an even more engaging customer experience: using the behavioural message feature you can personalise your communication with your users, showing them different messages based on the segment they belong to or their website navigation behaviour. All this translates into the possibility of always reaching them with relevant and consistent messages at the most opportune moment.

Reengage the user once he has performed an action or visited a particular section of the store or in view of a particular recurrence: thanks to the large number of triggers available, it is possible to contact the user on different channels, from social to email, sending personalised and targeted communications. A user's experience does not end on the site, but continues outside, and it is appropriate to enhance it and make it consistent through each channel.

Acquire customers and ring them up also through the use of effective Google ADS campaigns : with Blendee you can synchronise your audiences directly to Google ADS and create personalised messages for each different audience segment, optimising the performance of your campaigns and each advertising investment to the fullest.

Made through a simple and intuitive editor, Blendee's dynamic forms allow questions to be displayed dynamically according to the target segment and at the most suitable time, so as to gather users' tastes and needs and propose products in line with their characteristics and needs.