CDP AND MARKETING AUTOMATION FOR THE FURNITURE SECTOR

From biographical information, to interests and tastes, to browsing and purchasing behaviours: thanks to its advanced profiling and segmentation system and the contribution of artificial intelligence, Blendee makes it possible to profile and segment and different types of users who browse the site or visit the stores.

From the product tab to the shopping cart page: Blendee enables the personalisation of product offerings and proposals by combining the effectiveness of machine learning and artificial intelligence with an effective user segmentation system. Proposals can thus be articulated according to the user's interests or tastes, as well as their buying and spending habits.

Re-engage the user once they have taken an action or visited a particular section of the online catalog: thanks to Blendee's more than 300 types of triggers, it is possible to re-contact the user on different channels, from social to email, creating relevant customer experiences even when the user is not browsing within the site.

Among its various features, Blendee offers management of quotes and appointments at the point of sale.
Evolved workflows can be brought to life that can re-engage users in the Pre/Post Appointment phase at the point of sale and in the Post-Appointment phase.

Easy to configure, dynamic forms represent one of the most used functionalities for the collection of information as they allow to detect data otherwise difficult to retrieve (e.g.: preferred style, surface of the house to be furnished, service level judgements...) and are the most effective solution for lead generation strategies.

A relevant customer experience also passes from the personalisation in real time of the messages with which the user interacts during the navigation within the site.
Showing different messages according to the segments they belong to, recognising a new user from an already registered one, for example, is fundamental to improve their engagement.