CDP AND MARKETING AUTOMATION FOR THE PET CARE SECTOR

Marketing Automation and Customer Experience in Pet Care: Create a Winning Strategy

Competing in an increasingly competitive market such as pet care requires an innovative approach and increasingly integrated strategies between online and offline that cannot disregard data analysis and customer-centric models.

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Pet Care Marketing Automation: Key Features

Customer Data Platform

CRM, cash management, eCommerce and more: Blendee, due to its nature as a Customer Data Platform, integrates big data, data and information from multiple channels within one big system, enabling it to be managed in single customer view.

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Dynamic Recommendations

Customise product offerings based on the user's browsing history, buying behaviour or based on the buying behaviour of similar users. Create effective dynamic up-selling and cross-sellling strategies with the help of A.I.

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Behavioural Messages

Box messages, popup on exit or warning messages in particular sections of the site: behavioural messages that can be implemented on Blendee allow you to accompany the user during his or her navigation path within the site through timely and personalised communications.

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Trigger Campaigns

Shopping cart retrieval, welcome and follow up emails, SMS: Blendee enables customisation of communication even off-site thanks to a powerful trigger engine that can be operated on all available channels.

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Intelligent Customer Service

Providing customer service agents with all useful information about the customer: Blendee's effective data aggregation and normalisation system enables the creation of highly detailed dashboards that enable operators to identify and predict the behaviour of the consumers with whom they interact, increasing the value of the service provided.

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Social Experience

Personalise your users' offer and customer experience on social networks as well: thanks to its native integration with Facebook, Blendee enables the deployment of effective segmentation systems that can be synchronised directly with the Facebook Business Manager as well as the creation of personalised campaigns directly in the platform.

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Choose the Right Partner as your Guide
to Success.

Learn about Blendee and Create a Winning Strategy!

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Contact us for a consultation

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